WhatsApp Business Introduces Exciting Updates! Explore Them!

WhatsApp Business

WhatsApp Business has added some handy new features at the Conversations 2023 event, making it easier for you to connect with different businesses. Let's take a look at what's new.

New WhatsApp Business Updates!

Firstly, the WhatsApp Business app now has something called "Flows." This makes it simpler for you to make choices when talking to businesses. For instance, if you're planning to book tickets through WhatsApp, Flows will provide a more organized menu for selecting your destination, seat, and other options. It's designed to be user-friendly and can be customized. You can expect Flows to become available to WhatsApp Business Platform users in the coming weeks.

New WhatsApp Business Updates

Another useful addition is the ability to make payments directly within the app. You can use your preferred payment method to pay businesses without having to leave the chat. You'll have options like UPI apps, debit and credit cards, and more. WhatsApp has partnered with PayU and Razorpay to make this feature seamless.

Lastly, businesses on WhatsApp can now apply for Meta Verified status, indicated by a blue tick. Business account holders will need to go through a verification process to earn this tick, which comes with enhanced account support and protection against impersonation. Initially, this feature will undergo testing for small businesses before being rolled out more widely. While pricing details aren't available yet, we can expect it to be in line with the costs of Meta Verified. You can find more information about this here.

New WhatsApp Business Updates

These new features join the existing business tools, such as WhatsApp Ads, which help businesses reach a wider audience.

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